Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.
Just recently stats emerged which showed that G+ was second only to Facebook in terms of social logins, and the popularity of the network among pre-teens and youngsters suggests that its long-term prospects appear healthy.
But from personal experience I’ve found that brands aren’t particularly fussed about G+, despite the potential SEO benefits.
A survey of the top 20 UK online retailers revealed that 19 of them had G+ pages but only 13 posted content on a regular basis. And even the active pages achieved very low levels of user interaction.