Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.
It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).
UK fashion chain New Look has seen another fall in profits, announcing a 4.4% drop in sales during the first quarter of 2017.
With the recent news that UK retailers have witnessed a general slowdown in spending growth – New Look’s bad fortune could be put down to wider factors like high inflation or dwindling consumer confidence.
Everybody loves a bit of interaction with a website. Although scrolling experiences aren’t for everyone, mouseover effects have been established for a long time.
As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.
Of course, these are on desktop, where most ecommerce sales occur (for now).
In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase.
Ecommerce retailers are obviously wise to this as a sales tactic and it’s common to see stock information displayed prominently on product pages.
With this in mind I’ve been scouring apparel ecommerce sites to see how different retailers present stock levels as part of their product page design.