Tastecard: a mobile user experience review

64% of mobile restaurant searches lead to conversion within one hour of the search.

This coupled with the fact that 95% of users conduct restaurant searches on their mobile devices means that restaurants are one of the top local and mobile search categories.

Tastecard has been running across the whole of the UK since 2010. Consisting of a network of restaurants offering a 50% discount or two-for-the-price-of-one on meals for an annual subscription charge, tastecard is seeking to corner this huge online market.