Total Immersion

Back to the future: How Hollywood is fueling the adoption of augmented reality

AVTR Coke Zero screengrab

Say what you will about Hollywood’s lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.

AR development firm Total Immersion hosted the event. Jason Smith, the company’s manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.

Q&A: Adam Broitman on augmented reality marketing

Adam BroitmanCaution: eye-poppingly cool links ahead.

If you haven’t yet heard of augmented reality, or its applications in marketing, it’s time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it’s already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine…even the US Postal Service.

Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel — and working on some groundbreaking campaigns. We caught up with him to ask what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possibilities.