As audiences become increasingly sophisticated across all demographics,
the likelihood is that your customers will make more targeted and strategic
In the past emotional factors and visibility held sway when
it came to dictating customer habits. If a product was featured in a TV
ad, then customers would generally either call in or visit their local
store branch to purchase.
These days it’s far more likely they’ll get
online and hit the price comparison sites.
In order to retain your
audience, it’s important that you become visible in more
places. If you’re consistently appearing in all their searches then
there’s a far higher chance of conversion.