toys

Brick-and-mortar retailers making big gains in the SERPs: report

Brick-and-mortar retailers may face challenges in competing online, but pure-play online retailers that think they’ve won the ecommerce game shouldn’t count out their old-school competitors.

In fact, in some product categories, brick-and-mortar retailers are starting to beat out pure-play retailers.

Toy retailers need to work on usability

Amazon was rated the top online toy retailer in a usability study of 12 toy websites, which found much room for improvement in the sector. 

According to the Brandbank study, toy retailers are not doing enough on product pages, and could be using of product images and videos more effectively. Just four retailers are using product videos, while very few are providing multiple images.