Trade organizations. Industry publications. Professional conference producers. Local internet marketing associations. If there’s one thing digital marketing has no shortage of, it’s trade shows. They come in all shapes and sizes, and take place all over the world.
Currently, we’re in the summer trade show lull, but things pick up soon enough. And trade shows aren’t cheap. In addition to an admission ticket that can run into the thousands of dollars, there are often associated costs. Not just obvious ones such as travel, hotel and meals, but time spent away from work and clients.
Moreover, all conferences, conventions and industry boondoggles are hardly created equal. So as you assess your tradeshow calendar for the coming season, herewith 10 tips from a veteran of literally thousands of digital marketing shows on how to evaluate what shows are worth your time. And money.