TradeDoubler

Seven steps to plan & manage your affiliate marketing campaigns

Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign. 

Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.

42% of smartphone owners go online to check prices in-store

A new survey of European consumers confirms the trend for shoppers to use their smartphones to research products in-store.

The report from Tradedoubler found that 42% of smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere.

Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers.

TradeDoubler announces winners of ‘Zoo Project’ incubator scheme

The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.

Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.