trademark infringement

ECJ: AdWords buy is trademark infringement

In 2009, the British High Court was asked to weigh in on the long-standing dispute between Interflora and Marks and Spencer, which centered on Marks and Spencer’s bidding on ‘Interflora‘ as a Google AdWords keyword. It referred the matter to the European Court of Justice (ECJ).

The Advocate General ECJ has finally answered: Marks and Spencer violated Interflora’s trademark.