trademark keywords

Will Google’s global AdWords trademark policy changes cost brands millions?

Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.

Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.