Tradesports

UK social gaming startup Pikum folds

As social media grows more and more prominent and social media services like Twitter attract more and more mainstream attention, it’s worth keeping a hefty dose of perspective and reminding ourselves that throwing ‘social‘ in front of a business doesn’t guarantee success.

That’s exactly what UK-based startup Pikum tried to do with its ‘social gaming‘ service that tried to put a social twist on betting.