trading academy

Content marketing case study: City Index and The Trading Academy

It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing.

When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media.

City Index’s recent Trading Academy series and campaign was quite a departure, and serves as QED as far as ROI and content marketing is concerned.

Check out the campaign, which won an Econsultancy 2013 Digitals Award for best in financial services.