Trading

Social media spread-betting: Can DCM Capital turn tweets into gold?

https://assets.econsultancy.com/images/resized/0002/7766/sentiment_1-blog-third.pngBack in 2011, sentiment analysis for Twitter was just beginning to phase into mainstream business conciousness.

So, when London-based DCM Capital announced a hedge fund based on Twitter sentiment it was a bold move that ultimately didn’t gain the exposure the company were looking for, and the project closed after a few short months.

The company has continued to refine its algorithms however, and recently spoke to Bloomberg about their latest project: A spread-betting platform based entirely on social media sentiment…

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How to use offers without harming your brand

Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.