traditional advertising

As Google matures, it spends more on traditional advertising

As the world’s leading search engine, it may not have problems getting consumers to turn to google.com when they need to find something online, but in an effort to promote its non-search offerings to the masses, Google has been increasingly turning to advertising mediums it once shunned, such as television, magazines and newspapers.

The tab in 2011: over $200m.

The secret to viral video success: a big ad budget

Online marketers are forever looking to perfect the recipe for foolproof viral videos. But those chasing that dream should take note of a new study from Harvard Business School.

After analyzing popular film and game videos online for a year, HBS marketing Professor Anita Elberse found one pretty dependable predictor of viral success: big traditional advertising buys.