traditional agencies

Digital agencies winning more retainers: report

When it comes to how agencies are compensated, digital shops haven’t always been treated like traditional shops. Retainers and performance incentives? Maybe, but project fees have been far more common.

That may be changing according to a study conducted by the Association of National Advertisers (ANA), which found that the number of digital agencies being compensated with a combination of  project fees and retainers jumped to two-thirds last year, up from just 37% in 2009.

Also on the increase: performance bonuses. Nearly quarter of those
surveyed changed these last year, and nearly 30% plan to do this year.

Is the digital agency dead?

As internet channels have become more and more important to businesses, a
new generation of digital agencies have sprung up to assist them.

The value proposition of the digital agency: at a time when technology
is evolving so rapidly, it takes specialist knowledge to successfully
navigate digital marketing channels.