traffic spikes

How can etailers handle the Christmas rush?

Over the past year, we’ve seen a couple of examples of well known e-commerce sites being unable to cope with traffic spikes, mainly caused by sales.

This time last year, Debenham’s website went down for around 24 hours thanks to the weight of sales traffic, while the Next website had to implement a queuing system in July thanks to a traffic spike.

But what can online retailers do to avoid such problems?