Mobile and desktop traffic: neck and neck?

Mobile is now more important than desktop (I posit). You only have to look at Google’s recent changes to see that change is irrevocably afoot. 

Tom Loosemore, Deputy Director at GDS, pondered yesterday whether a significant landmark, mobile devices bringing more traffic than laptops and PCs, is near.

There’s some great stuff in his blog and I thought I’d have a look around to find some additional evidence and perhaps even make the bold claim that mobile traffic is already in the majority!

See what you think and I’d love you to add some stats from your own site to the comments below, allowing us to make a more reasoned evaluation still.

Pinterest stats: does it really drive more sales than Facebook?

Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.

Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.

We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats.

Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice…

Facebook changes send social reader apps into a nosedive

A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit.

The impetus for that comment was the Guardian’s Facebook app, which enables Facebook users to share the articles they read on with their Facebook friends.

Guardian predicts social to become more important than search for traffic

For many companies, nothing has historically been more important for traffic than search, making search a virtual holy grail. But for some publishers, social is fast becoming the new search.

Take the Guardian, for instance. According to Tanya Cordrey, who is the director of digital development for the news organization, “It’s only a matter of time until social overtakes search for the Guardian.”

Facebook the king of shared content: report

Just how big a part of the link economy is content sharing? According to a study which looked at behavior across some 300m who share content monthly using the ShareThis button, sharing now accounts for approximately 10% of all traffic on the internet.

And when it comes to the source of this sharing, one site stands out above all others: Facebook.

ESPN proves mobile isn’t cannibalizing online viewers

Mobile is an exciting new format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company’s more robust web property?

According to a presentation from ESPN, mobile is instead opening an entirely new market for the company, and their findings can be useful for other verticals as well.

MySpace has got 99 problems. And traffic is a big one.

News Corp.’s MySpace is currently suffering a traffic implosion that is ruining the site’s revenue structure. The company is desperately trying to reinvent itself and increase views to the site, but the bid does not appear to be working. Unable to stave the bleeding, MySpace is on the verge of losing its search ad partnership with Google. That’s $300 million the company won’t be earning next year.

Worse, MySpace might be putting its music service behind a paywall soon. That’s a good way to ensure that traffic won’t be skyrocketing any time soon.

Hunch’s hunch: less traffic will produce a more useful service

For most consumer internet startups, more is better when it comes to
traffic. But Hunch, the recommendation engine co-founded by Flickr
co-founder Caterina Fake, has a hunch: when it comes to traffic, less
is actually more.

So yesterday Hunch made a drastic change to its service, which comScore
estimates receives approximately 750,000 unique visitors each month: it
cut off access to users who aren’t registered and logged in. Fake told
TechCrunch that she thought “traffic will plummet” in the wake of this,
but that “users who are using the product will have a significant lift
in the quality of results.

The importance of uptime in e-commerce: survey

Though I can think of one or two recent examples of online retailers being unable to cope with ‘unprecedented’ traffic, the UK’s e-commerce sites have a higher average availability rate than those of some European rivals. 

The AT Internet study found that 99.57% of its tests of UK sites were trouble-free for availability, though it did find that UK etailers fared less well with page load and site response times… 

Got traffic? Yahoo has a gift for you

If your website gets massive traffic, or you are building a new website and can’t sleep at night because you’re worried that you will, Yahoo wants to help. And it doesn’t want anything in return, except maybe your love.

On Tuesday, Yahoo will announce that it has open sourced Traffic Server, the HTTP web proxy cache it uses internally to serve up millions upon millions of requests to its users on a daily basis in an efficient manner.