traffic

Mobile and desktop traffic: neck and neck?

Mobile is now more important than desktop (I posit). You only have to look at Google’s recent changes to see that change is irrevocably afoot. 

Tom Loosemore, Deputy Director at GDS, pondered yesterday whether a significant landmark, mobile devices bringing more traffic than laptops and PCs, is near.

There’s some great stuff in his blog and I thought I’d have a look around to find some additional evidence and perhaps even make the bold claim that mobile traffic is already in the majority!

See what you think and I’d love you to add some stats from your own site to the comments below, allowing us to make a more reasoned evaluation still.

Pinterest stats: does it really drive more sales than Facebook?

Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.

Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.

We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats.

Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice…

Facebook changes send social reader apps into a nosedive

A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit.

The impetus for that comment was the Guardian’s Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.

Will website traffic predict the 2012 US presidential race?

It’s an election year in the United States and by all accounts, it will be an interesting one.

President Barack Obama, doesn’t yet know who his opponent will be, but when it came to website traffic in January, the Democratic incumbent handily beat all of the Republican contenders.

Guardian predicts social to become more important than search for traffic

For many companies, nothing has historically been more important for traffic than search, making search a virtual holy grail. But for some publishers, social is fast becoming the new search.

Take the Guardian, for instance. According to Tanya Cordrey, who is the director of digital development for the news organization, “It’s only a matter of time until social overtakes search for the Guardian.”

Facebook the king of shared content: report

Just how big a part of the link economy is content sharing? According to a study which looked at behavior across some 300m who share content monthly using the ShareThis button, sharing now accounts for approximately 10% of all traffic on the internet.

And when it comes to the source of this sharing, one site stands out above all others: Facebook.