training

Develop your skills at our Fast Track Digital Marketing training course in New York

Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?

Sign up now for Econsultancy’s Fast Track Digital Marketing training course in New York.

Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.

And if you book before August 15th using the code earlybirdNYC you’ll get 10% off.

Why companies should give digital marketers time off for training

No one can doubt the importance of enabling employees to develop themselves and learn new skills by attending relevant training sessions.

Not only does it improve productivity and encourage new ways of thinking, but it can have a positive impact on employee satisfaction as it aids career development.

However, in the day-to-day rush to get things done it’s easy to see training as a low priority.

Managers are under pressure to meet deadlines so feel they can’t afford to let staff take time out of the office for learning and development.

This is an understandable view point but one that is extremely short-sighted, as in the long term it will have a negative impact on productivity and staff retention.

So if you’re struggling to convince management of the need to allow staff time out of the office to attend training courses, here are a few arguments you can use to back up your case.

Five reasons marketers should code (and how to start)

It’s no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it’s run by Econsultancy in London).

The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer’s life where coding knowledge comes in handy.

In this post I’ll reveal more about what I got up to during my first foray into ‘the matrix’, and I’ll list five reasons marketers must have some rudimentary knowledge off HTML, CSS and Javascript.

I’ll start with some simple tech info, but read on if you want to see the website I built.