As a blogger, I have a responsibility not to get personal and not to write with righteous indignation.
However, I also have the pleasure of being able to write about experiences I have had that bear on digital marketing and ecommerce.
After my stag do this weekend, I lost my paper return train ticket from Devon to London and had to pay for a new one.
In my opinion this revealed a disjointed multichannel offering because lost paper tickets cannot be reissued, but mobile tickets effectively can be (by logging into an app on another mobile device).
So what can we learn?