Last year saw the biggest ever trade delegation from the UK to India, as British businesses seek to capitalise on the growing Indian business market.
According to reports, the UK invests almost £9bn in India. In turn, India invests around £800m in the UK (almost double what it invests in the rest of Europe).
As a result of this booming economy, India’s digital market is growing fast. Currently, around 121m of India’s 1.2 billion people are online – a relatively small number proportionately, but 2012 is set for an explosion in internet growth, driven mostly by mobile.
India has a reported 700m mobile subscribers, with around 200,000 being added each day (many in rural areas).
The opportunity for social brands to capitalise on this boom is huge, if they get it right.