Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays.
To find out more about TfL’s marketing strategy and exactly what it does with all that Oyster Card data, I spoke to head of marketing services Julie Dixon.
Dixon is one of the speakers at our Crunch event on October 10 at Truman Brewery, London. Crunch is the event for the analysts and strategists who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing.