travel brands

KLM tops league table of most popular travel brands on social

As we all know, social media success should never be benchmarked purely on the number of fans and followers that you have.

But that doesn’t mean that it’s not fun to sometimes line up a load of brands and judge them based on their popularity among consumers.

We’ve done it before with fashion retailers, and this time it’s the turn of travel companies and airlines.

It turns out that Dutch airline KLM is the most consistent brand across the board, coming first, second, third and fourth on Facebook, Twitter, Google+ and Pinterest respectively. It’s also the only travel company to feature in each top 10.

Aggregator sites outperform travel brands in search: report

A new report into search visibility within the travel industry shows that aggregator sites are outspending and outperforming brands in search results.

Stickyeyes’ report focuses on the top mainstream online travel and tourism keyword markets with an emphasis on cheap and last minute deals.

The methodology looks at both paid and organic search results, tracking the number of times a brand appears in the SERPs (search volume), as well as the number of times it is clicked (click share).

It analyses the most common generic search terms for several different types of holidays, including flights, hotels, package, city breaks, skiing and coach holidays.