As we all know, social media success should never be benchmarked purely on the number of fans and followers that you have.
But that doesn’t mean that it’s not fun to sometimes line up a load of brands and judge them based on their popularity among consumers.
We’ve done it before with fashion retailers, and this time it’s the turn of travel companies and airlines.
It turns out that Dutch airline KLM is the most consistent brand across the board, coming first, second, third and fourth on Facebook, Twitter, Google+ and Pinterest respectively. It’s also the only travel company to feature in each top 10.