travel sector

Could travel sites like Airbnb be doing more with their content?

Airbnb offers a superior user experience to its more established competitors in the travel sector, according to a new report.

The research from Webcredible includes findings from a survey of 500 consumers, which found that 85% prefer to book their holidays online.

However it also shows that many travel sites still aren’t catering correctly for their customers, with 69% of respondents stating that they find it difficult to compare options and results, while a third (31%) feel they aren’t given enough information about their destination.

Airbnb was adjudged to deliver the best overall user experience thanks to its social integrations, wishlists, range of photos and use of personalisation. outperforms hotel brands on social media

E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings.

As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time.

A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including,,,,, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge.

It found that while has the strongest social presence, is most visible in search.

Here’s a look at the results…