In May there were 2.5 million searches for hotel-related keywords on Google.co.uk, of which 522,115 were made on mobile devices.
According to a new report from Greenlight Digital, queries for hotels in domestic destinations accounted for 54% of all searches using desktop and 59% of all queries made using mobile devices.
And with 33,100 searches the term ‘hotels’ proved to be the most common query, accounting for 6% of all mobile searches.
Stats from Google show that 55% of mobile search conversions take place within an hour and the use of mobile search is constantly growing, so it’s too big an opportunity for hotel brands to ignore.
But are they properly set up to take advantage of this user behaviour by optimising for mobile? I searched for the term ‘hotels’ on my Android smartphone to find out…