It’s difficult to sum up or sell a destination.
More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.
How do you market a city?
Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous ‘brands’ and reach customers in a crowded market?
Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.
Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.
In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.
1. Executive Summary How will travel companies cope with consumers who do business anywhere and everywhere? How will they improve their customer experience in the face of multiple organizational and technological challenges? What is their path to growth in a world of declining brand equity, competition from search engines and low cost competition? These are some of the […]
Emoji seems to be the digital language de jour.
If you need evidence of the iconic medium’s pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).
In today’s crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.
I recently spoke with Charlie Smith, director of marketing and digital at VisitScotland, to get an insight into the biggest challenges facing a national tourist body.
Cramped seats and stale peanuts used to be the hallmark of most airlines.
Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’.
Haven’t we all wondered what is must be like to work in luxury travel, putting in the hard graft to review secret hideaways across the world?
Is it all white beaches and daiquiris for travel marketing teams? Clair O’Neill, marketing manager at i-escape, tells us about a typical day in her working life.
From cheap flights to positive reviews – there are a number of obvious factors that can influence whether or not someone books a trip online.
One thing that might not spring to mind is the language used by the travel brand in question.