Travelbag

A new kind of email metric


I’m often saying marketers are bombarded by too many statistics and metrics in the digital age and have a challenge to make sense of them all.  But there is a new tracking measurement on the email marketing block which I think we should all be sitting up and taking notice of.


Standard email metrics are all about delivery, opens and clicks; but the next generation of email metrics take opens a step further – measuring how long someone is reading the email to help quantify engagement.