25% of hotels still ignoring social media: report

Of the industries impacted by the internet, the travel and hospitality industries are amongst those impacted greatest. While companies within these industries have faced numerous digital challenges, there can be little doubt that the web has benefitted forward thinking players immensely.

When it comes to hotels, however, a survey conducted by TravelClick found that a full quarter were still ignoring social media for purposes of “[increasing] occupancy and revenue per available room.