Travelocity

Marketers on Chatroulette: Is this a good idea?

Do you have a ChatRoulette strategy yet? More than a few brands have been dipping their toes into the murky waters of the NSFW video chatting site that has been doubling in popularity lately.

And while tapping into a rapidly growing audience may be tempting, brands should ask themselves a question before trying out any new medium — especially one with a shady reputation. What do they hope to get out of it?

Travelocity brings search into its display ads — and increases ROI

Display ad campaigns have proven to boost brand searches online and even increase sales. But finding the right mix of search and display advertising can be tricky for advertisers. In the case of Travelocity, the popular travel website has moved towards using real-time search data in its display ads.

It seems like a simple enough strategy. The result? A 203% increase in bookings online. How’d they do it?

Travelocity unveils new homepage

Travel search engine Travelocity has redesigned the homepage on the .com version of the site, aiming to provide more inspiration for users with more deal and offers.

According to Travelocity, the aim was to achieve a balance between a simple page design and providing ideas for customers who may arrive at the site without a fixed destination in mind. I’ve been talking a look at the redesign…