trends briefing

Ecommerce trends in 2015: video presentation

B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015?

Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions.

Customer experience is the most exciting opportunity for marketers [infographic]

Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing

Mobile comes a close second, and this forms a big part of providing an excellent customer experience as more and more people access sites and services on their phones. 

This infographic presents some of the key findings from our Trends Briefing, which is produced in partnership with Adobe and based on a survey of more than 2,500 marketers.