February 25th, 2021 | 2pm GMT | 9am EST
The financial services industry is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments.
For customer-focused companies, the role of the IT department has never been more important.
Last year, 2017, Econsultancy’s Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.
I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.
With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead.
Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies. So, either not that much has changed or I was ahead of myself last year.
I’m calling it – the time for future-gazing articles is over. At time of writing it’s already the end of January. If you’re still preparing for 2018 then you must have had a heavy New Year’s Eve.
Nevertheless, I thought it worthwhile to look over some of the prediction pieces we have published thus far (as well as some from Marketing Week), and produce a practical list of questions that marketers should ask themselves, this year or any other.
In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?
Here’s what our esteemed experts predict will be trending in the world of social media in 2018.
We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.
With help from some industry experts, here’s a quick reminder of what happened.
What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?
But I’m not the man to ask, so I went in search of some experts. Here’s what they said…