Digital Vision winner discusses the meaning of Tribe

Tribe has become a popular social media marketing term that just hints at a deeper human experience. A look at Native American tribal characteristics reveals substantive practices that build stronger, more fulfilling and highly committed online communities.

We had a chance to interview Allison Saur about her upcoming research for Digital Vision. She will be creating a series of articles that will set the tribal reference, define the role this plays in a digital community and illustrate current examples of these practices at work in communities.

Allison has worked in the high tech and web field for 12 years. As a member of the Chickasaw Nation, she jumped at the chance to leverage Digital Media to support the tribal business initiatives that fund services for Chickasaw and Native Americans.