With advertising revenue taking a nosedive, many online startups are shifting their business models. But it’s not often that such changes are as tied up in the issue of mortality as with the creation of Tributes.com.
This weekend Boston.com profiled Jeff Taylor, the founder of job classifieds site Monster.com. Since leaving Monster, Taylor created a social networking site for boomers called. Eons Inc. But as the economic winds have shifted, Taylor has moved the focus of his company from lifestyles of the 50-something set to an online obituaries desitination called Tributes.com. As if baby boomers didn’t already have enough trouble contemplating their imminent demise.