triggered email

Triggered email open rates are four times higher than newsletters

Relevancy and context are a powerful combination of factors that can have a huge impact on the success of digital marketing campaigns.

A good example of this are triggered emails that are sent in response to a particular customer action or behaviour.

As one would probably expect, triggered emails have a far higher open rate than standard email newsletters.

Data from ExpertSender shows that the average open rate for triggered emails was consistently around 45% to 55% for the year to date, some four times higher compared to email newsletters which averaged around 10%.

20 automated emails your customers won’t delete

Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.

The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

I’ve added examples from around the Econsultancy blog.