triggered messaging

More than just a name: why is the name of your email programme so important?

It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email.

If you state your intent from the off, your path and destination (usually to conversion) are set. 

It often helps me to think of my objective as being two sides of the same coin. My aim is to sell to interested customers and those same customers are also looking to make a purchase of the product I am selling.