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Is TripAdvisor’s new social app the future of travel?
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
Why TripAdvisor’s UX is head and shoulders above OTAs
After booking a few hotel rooms recently, I thought it worth making some notes about why TripAdvisor is the only aggregator I feel truly comfortable using.
Unsurprisingly, it is the reviews on TripAdvisor, the service’s raison d’être, that prove so compelling to me. But there are a few other notable features, too.
Are customer reviews becoming less important to local businesses?
For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?
Google launches new lead gen product as search bug quashes competitors
If questions lingered about Google’s commitment to lead gen, the world’s most popular search engine answered them this week with the launch of Google Compare for mortgages.
The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.
Google brings hotel booking to search
The transactionalization of search continues.
The latest market to be targeted by the world’s largest search engine, Google: hotel booking.
US lawmakers seek to protect online reviews
Online reviews can make or break a business, so it’s not entirely surprising that some business owners have turned to questionable tactics in an attempt to thwart negative reviews.
10 essential features for mobile travel sites
Looking for a break on a mobile? Gosh your commute must be especially arduous today.
Here’s some help: a guide to the most convenient features available on mobile travel sites, which could possibly help you find your way to pleasant pastures a lot quicker and also highlight some great design for other mobile commerce designers.
Ben Davis gives excellent advice on features needed for great mobile commerce design in general, which I’ll be using here, but skewing it towards features more suited to travel sites.
For this feature I’ll be taking a look at a range of travel sites all optimised for mobiles: EasyJet, Ryanair, Booking.com, TripAdvisor, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, Laterooms and Skyscanner.
Tripadvisor is most visible travel site in organic search: report
Booking a holiday involves a huge amount of research finding the right destination, picking accommodation and flights, reading reviews, and finally making a booking.
Therefore search marketing in the travel industry is both incredibly competitive and complex.
A new report from Epiphany looks at which travel sites are the most visible websites across Google’s paid and organic search results, where visibility is defined by ‘paid visibility’ and ‘SEO visibility’ scores.
It shows that Tripadvisor is the most visible brand, with travel aggregator sites featuring prominently in the list.