Disney, TRON, and Nightclub City: How to brand with social games

Tron avatarsSocial games are ridiculously popular with Facebook users, which is making them just as popular with marketers. If you’re
thinking of adding a social game to your marketing mix in 2011, take
some tips from big brand expert Disney in terms of how to get it

Disney has teamed with Booyah, developer of the game Nightclub City, to promote its upcoming film TRON: Legacy.