Delivery and fulfilment methods are an effective way for brands to differentiate themselves from the competition.
ASOS’s success can be attributed in part to its offer of free delivery and returns on all orders, and many retailers are now seeing the benefits of offering a fast click and collect service.
Another fulfilment method I only recently became aware of is try-before-you-buy, which allows customers to test out products for free at home before deciding whether they want to pay for them.
It would appear to be an ill-judged idea for ecommerce retailers as they have to assume all the costs and risk. However there are a number of benefits: