89% of British internet users are worried about online privacy: report

Online privacy and security has always been a concern for internet users and the issue has gained further prominence in the past year due to revelations about governments spying on their citizens.

A new survey shows the scale of the mistrust, as nine out of ten (89%) British internet users admitted to being worried about online privacy. 

The results from the TRUSTe research have remained consistent for the past three years, suggesting that the ecommerce industry hasn’t been able to allay fears about online security.

More than a third of respondents in the survey said that they are ‘frequently’ or ‘always’ worried about their online privacy.

For details of similar surveys into online privacy, download the Econsultancy Internet Statistics Compendium.

66% of smartphone owners are worried about privacy: infographic

Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.

Furthermore, 79% of respondents said they would avoid using smartphone apps that they don’t believe protect their privacy online.

This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.

Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.

Just 12% of UK websites comply with the EU Cookie Law [infographic]

Only 12% of the top 50 British websites have taken steps to comply with the EU Cookie Directive with an onscreen pop-up, banner or tab informing users about cookies on the site, according to a new report from TRUSTe.

But while this number seems low, the study found that none of the top sites in France or Germany has taken any steps towards compliance.

TRUSTe’s findings reflect the fact that the Information Commissioner’s Office has said it will adopt a soft approach towards enforcing the cookie law, which came into force earlier this year. 

Only 24% of online consumers are aware of EU cookie law

With only two days to go until the EU E-privacy Directive comes into affect, a new survey has found that only 24% of online consumers are aware of the new law.

This is despite the fact that 84% of respondents in the TRUSTe survey said they are aware of cookies.

A similar survey we ran in April with Toluna Quick found that 69% of online consumers are aware of cookies and what they do.

The findings of these two surveys prove that people generally know what cookies are, yet in our survey only 23% said they would be happy to say yes to cookies.

UK websites drop an average of 14 cookies per page

UK websites drop an average of 14 cookies per page meaning users encounter anywhere from 112 to 140 trackers during an average session on a website, according to data from TRUSTe.

More than two-thirds of these trackers (68%) belong to third-party companies, making it difficult for websites to comply with the EU E-privacy Directive.

The survey, which looked at 50 top UK websites, found that 96% of sites had available privacy policies but 80% of those did not disclose how long the company retained user data.