Welcome to a new regular round-up on Econsultancy, where we’ll be collecting together the most interesting developments over the past week from the world of digital transformation.
Yesterday was Econsultancy’s inaugural Creative Programmatic conference.
I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.
Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.
Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.
So what can it deliver?