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Has Essena O’Neill signalled the end of influencer marketing?

In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.

But are brands setting the stage for an influencer marketing implosion?

The story of Essena O’Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.

60 quick social media tips for beginners

I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. 

I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social. 

How eBay uses social media: Tumblr, Twitter and Instagram

Or… what is the point of following eBay on any social channel?

That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.

12 terrific Tumblrs for brand inspiration

A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.

It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).

10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there’s been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I’ve rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

How delectable is Dunkin’ Donuts’ social media strategy?

From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts has been doing phenomenal work since it landed on social five years ago.

The brand’s Vines regularly turn up in ‘best branded Vines round-ups‘, its Twitter account is often held up as a great example of interaction and its Instagram is a dangerous place to be if you have even a tiny amount of room left after lunch.

Not all the channels have been winners for Dunkin’ Donuts however, some of them are looking a little under loved and under developed. Perhaps this is a testament to the brand’s desire to give any new channel a go, and realising that ultimately not all channels are for every brand.

Or is there room for every brand on every channel? It takes research and no small amount of trial and error to develop the right tone of voice and tailor content accordingly. 

Let’s begin with Facebook and Twitter, Dunkin’ Donuts first forays into the rocky road of social media back in 2008, before checking out the newer channels.

Why Tumblr is the new unexpected social platform for first direct

When you think of Tumblr, you probably think of edgy creative images and striking visuals. You probably don’t think about your bank. 

But at first direct, we’re just about to launch a new Tumblr channel to showcase ourselves in a slightly different space, a space which is not particularly a ‘bank space’, a space which is unexpected.