TV Everywhere

Be afraid cable companies: Apple is at work on an iTunes version of TV Everywhere

For those of you following the saga of authentication, rumors from Apple today may bring a refreshing new twist to the effort to bring cable television content online.

According to sources who spoke to AllThingsD, Apple is trying to talk the networks into streaming their content in the iTunes store and charging users $30 a month. The
monthly subscription
service would not be tied to any hardware like Apple TV, but deliver televiswion programs through iTunes’ multimedia
software. The news should shake the cable companies in their boots a little.

TV Everywhere has a lot to learn from Hulu. Not that it will listen.

Network television is moving forward with TV Everywhere, its plan to move television content online, but it looks like there are more than a few aspects of television broadcasting that executives are not willing to forgo — namely the ad load.

At the Cable & Telecommunications Association for Marketing Summit in Denver this week, cable executives made it clear that TV Everywhere will not be a “Hulu for cable.”

And why would it be? Hulu works.

Comcast will unroll not quite TV Everywhere by year’s end

Comcast’s version of “TV Everywhere” is going to be rolling out soon, but rather than complete television programming streaming everywhere, it’s starting to look more like “Some TV on a computer. Near your TV.” The company’s CEO announced that their online video service will launch later this year. But it will take awhile for Roberts’ vision of “pay once, consume anywhere” to come to fruition.

For starters, Comcast can only authenticate viewers in their own homes at launch.

TV Everywhere may not be anywhere until 2014

Cable television companies are getting excited about a web push to put all of their content online for subscribers. Called “TV Everywhere,” the endeavor will make many television shows available online for free to customers who pay for cable on television. But getting all the major players to cooperate on this project could take quite some time. Five years in fact. At least that’s what Quincy Smith thinks.

Speaking at the B&C/Multichannel News’ sponsored “TV Everywhere and Anywhere” panel on Tuesday in New York, the CEO of CBS Interactive put a damper on the feasability of the cable plan, saying that implementation is a long ways off.

Others on the panel estimated that about half of cable viewers will be authenticated by 2010 or 2012, but Smith is more bearish. He thinks there is a lot standing in the way of implementation. And cable providers aren’t making it any easier for anyone.