TV

How Now TV is mastering multichannel customer experience

In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.

Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).

Channel 4 on the future of TV, personalisation & GDPR

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.

It’s an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10…

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)