As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. We asked him about his day-to-day role, and how it has been affected by Covid-19.
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
If I asked you to think of your favourite advert, what comes to mind?
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Connected TV (CTV) is taking the world by storm.
We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK.
Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain (£94m).
In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.
Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).
Welcome to the third part of our programmatic ‘ask the experts’ series.
Previously we’ve looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.
Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.
It’s an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.
Marketing is full of fallacious commentary, opinion and vendor sales speak.
Earlier this year I rounded up some digital fallacies, but now I want to focus on marketing more broadly and some of its flawed reasoning.
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10…
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)