A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared
Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. We asked him about his day-to-day role, and how it has been affected by Covid-19.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Four ways to unlock the true power of TV through programmatic
If I asked you to think of your favourite advert, what comes to mind?
Programmatic TV advertising: Key benefits and challenges
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Connected TV: How to use the final weapon in the cross-device arsenal
Connected TV (CTV) is taking the world by storm.
We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK.
Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain (£94m).
How Now TV is mastering multichannel customer experience
In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.
Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).
Ask the experts: How to integrate your programmatic and TV ad strategy?
Welcome to the third part of our programmatic ‘ask the experts’ series.
Previously we’ve looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.
Channel 4 on the future of TV, personalisation & GDPR
Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.
It’s an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.
Five marketing fallacies that only the blinkered believe
Marketing is full of fallacious commentary, opinion and vendor sales speak.
Earlier this year I rounded up some digital fallacies, but now I want to focus on marketing more broadly and some of its flawed reasoning.
The 10 most shared video adverts of 2016
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10…
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016
My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren’t really sure what approach to take.
Have they misjudged the consumer of 2016? Let’s start with John Lewis…
McDonald’s provides a new template for so-bad-it’s-good TV adverts
For the past two weeks nothing has occupied my mind as fixedly as the McDonald’s Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?