TV

How Now TV is mastering multichannel customer experience

In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.

Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).

Channel 4 on the future of TV, personalisation & GDPR

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.

It’s an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10…

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)

Smartphones, tablets or TV: How do we consume media in 2014?

How do we consume media in 2014? And what media? And on which devices?

Ofcom released The Communications Market Report in August 2014 and it’s chock full of interesting data and charts on the UK market.

I’ve previously looked at mobile and tablet usage. Now I’m turning by attention to the broader topic of media uptake, in its various forms.

For more statistical goodness, download our Internet Statistics Compendium

How do we use the internet and mobile devices in 2014?

Ofcom today published The Communications Market Report 2014 in the UK.

There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.

No doubt we’ll be covering the report fairly heavily, but I thought I’d start by rounding up the bits that caught my eye.

How is device use changing? How are people accessing media? How much are advertisers spending and on what?

Covert native ad campaigns can catfish consumers

A New York City doctor with a Witherspoon personality, Nicki Minaj body, Sinatra eyes and love of fried donuts might be your perfect match.

She’s 34, single and looking to meet other local singles in the city. She may seem too good to be true, and that’s because she is.

This New York City bachelorette’s main motivation is to prompt you to tune in for the season premiere of her primetime TV show, The Mindy Project, on Fox Primetime.