Are Google’s changes improving the search experience?

Google just can’t stop fidddling with its search results. When it’s not making major algorithm changes, there’s the numerous tweaks to presentation of results.

But are these changes benefitting end users? Or should it just stop messing about so much?

The answer seems to be a bit of both. Google does have to keep people using its search engoine, and providing the best user experience is how it can do that. 

On the other hand, blurring the line between ads and organic results is not good UX, but about increasing revenues…