Can Zendesk improve Twitter-based customer service with ‘twickets’?

There has been a lot of talk about Twitter’s potential as a medium for customer service over the years, but there has also been a lot of skepticism because of Twitter’s limitations. Beyond the fact that tweets can contain only 140 characters, there are other inconveniences, such as a lack of threaded conversations.

But Zendesk, the maker of a popular web-based help desk solution, wants its customers, which include companies like Rackspace, Groupon, SAP and even Twitter itself, to be able to use Twitter if they’d like.