Twilight Eclipse goes after tweens in social media

MySpace may be quickly losing ground to Facebook in the social media wars, but the site still has a rabid base of young users, which is just the group the marketers of the Twilight films are hoping to target in the lead up to the premiere of “The Twilight Saga: Eclipse” later this month.

The creators of the Twilight trilogy filmed their sequels almost back to back in efforts to retain audience interest (and the youth of their young stars). And it looks like they got a jumpstart with their digital strategy as well.