Quick – name the top five minds in web analytics. If you know the space, no doubt Eric T. Peterson made your list. Analyst, author, blogger, speaker, he’s a bona fide guru when it comes to extracting meaning from a mountain of data.
Now, Peterson’s burning the midnight oil in his quest to build the Twitalyzer, the first really robust analytics tool for Twitter. Its goal? To measure influence in the white-hot social media channel.