Twitter search: deconstructing TwitRank

Earlier this week, Twitter launched an update to its search
functionality. One of the goals: make it “easier to find and follow accounts based on your interests.” As detailed on the Twitter
blog, “When you search for a topic, you can now discover accounts that
are relevant to that particular subject.”

Given Twitter’s popularity as an online marketing tool, the company’s
search update necessarily has implications for brands looking for more
love on the site.

After all, if your company sells cookies, having your account recommended to Twitter users searching for “cookies” is a
desirable thing.