Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning.
Twitter Analytics is made up of a few different dashboards, each with a specific use:
- Timeline activity: measures the activity of your tweets.
- Followers: looks at the interests, locations, and demographics of your followers.
- Twitter Cards: shows activity for each type of Twitter Card installed.
- Websites: provides real-time information about traffic from Twitter to your domains.