twitter cards

Twitter’s ‘action+caption’ marches on

It’s a long time since a tweet meant just 140 characters and a little metadata for location.

It’s time to start asking what happens when Twitter Cards become little units of web in their own right.

With the launch of Audio Cards, we’re seeing one of the most distinct demonstrations of this potential so far.

While previous Cards could include sign-ups for email newsletters or allow you to play content directly in your stream, the new Audio Card has added a whole new function, and hints at a whole new dynamic.

How to setup Twitter Cards for a WordPress blog

Twitter Cards are a must-have for bloggers as they are a simple way of increasing visibility and clicks. 

Most Twitter users will be familiar with the Summary Cards, which give the reader a preview of the content before they click through to your website. The added visual impact is far more persuasive than simply including a link.

Twitter Cards also come with their own analytics platform which shows impressions, clicks, retweets and app downloads, depending on which cards you’re using.

Adding Summary Cards is a simple process for WordPress bloggers, but one which I’ve taken the time to document below.

This guide involves the use of WordPress plugins, the use of which we’ve discussed in previous posts.


Six ways to use Twitter Analytics for better campaign planning

Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?

In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning.

Twitter Analytics is made up of a few different dashboards, each with a specific use:

  • Timeline activity: measures the activity of your tweets.
  • Followers: looks at the interests, locations, and demographics of your followers.
  • Twitter Cards: shows activity for each type of Twitter Card installed.
  • Websites: provides real-time information about traffic from Twitter to your domains.

The three types of social structured data and why you need them

Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.

For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.

It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.

And at Brighton SEO Firecask co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.