Twitter Q&As are like London buses – you wait ages for one then 100 come along at once. At least I think that’s how it goes?
In recent months brand marketers must have been busy convincing prominent members of staff to make themselves available on social media, as it seems every day someone else is answering questions via a hashtag.
The main benefit of these Q&As is PR, as the likelihood is that a huge number of trolls will try to ruin the exchange and inadvertently get it trending.
It tends to be the preserve of pointless celebrities and footballers, however every now and then someone of genuine interest agrees to get involved.
This roundup includes seven Twitter Q&As that proved to be useful for one reason or another…